Evaluation Task 2: How effective is the combination of your main product and your ancillary texts?

I have created a theatrical trailer, poster and magazine cover that work in synergy to help the promotion of my coming of age drama called ‘Paint’. Because all of the media texts are used together to help promote the movie they all had to link together to make it recognisable to the audience.            

I used a similar colour scheme throughout my main product and ancillary text to show a link between the products I had created. I chose the colours red, blue and purple as I thought they were bold and stood out against the dark atmosphere of my main product and ancillary texts, the colours also appear throughout my trailer as well. I made sure that when taking the picture that would be used as the central image for magazine to place the actor against a dark background so the colours layered on top would be more noticeable.

I used the same font on all of my products to show that they were all related. I chose a font that was all in capitals to make it stand out. The font is also similar to printed text which was something I noticed was common in all of the movies I looked at. Both my poster and trailer include release dates and social media links which gives the media texts a more professional feel.

Across all three of my products I made sure that my main protagonist was the main focus to ensure that there was a clear link between them. I made sure to use the main character on the poster and magazine as the central image so the audience would relate the two products.  To show a struggle through my magazine cover I had the main protagonist not look directly into the camera and in my poster I layered several pictures of the main character to show that there would be an issue with the character.

In both my poster and magazine there is a white paint splatter coming in from the side to show a link to one of the main key focuses in my trailer which is art. My trailer consists of mainly dark shots which creates a tense atmosphere