Giroux describes 'Youth' as an empty category in the media as representations of young people are constructed by adults.
- Reflect adult concerns, anxieties and needs
- Do not necessarily reflect youth identity.
Dick Hebdidge - Subculture
Hebdidge said that subculture is "a group of like minded individuals who feel neglected by societal standards and who develop a sense of identity which differs to the dominant on to which they belong"
E.G : Rockers, Chavs, Skaters, Hipsters.
Youth is not considered a subculture as all of these separate groups are subcultures of Youth.
Anthony Giddens - Traditionalist vs Post Traditionalist views of Society
Giddens says ' we are living in a post traditional society where we are much less concerned with precedents set by previous generations and that our options are only limited by what the law and public opinion allows'
- The mass media is likely to influence individuals' perceptions of their relationships.
- We are encouraged to reflect on our relationships in magazines and self-help books (explicitly) and in movies, comedy and drama (implicitly)
- The news and factual media inform us about the findings of lifestyle research, and actual social changes in family life. This knowledge is then 're-appropriated' by ordinary people, often lending support to non-traditional models of living.
- Information and ideas from the media do not merely reflect the social world, then, but contribute to its shape, and are central to modern reflexivity.
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