She suggested that stereotypes have elements of truths and are based on repeated representation, both in society and within the media.
Stereotypes for myself :
Age - Teenagers are loud, like going out to party's, and also like drinking.
Gender - I don't think i really fit the stereotype of a teenage girl as i am not too concerned with my appearance.
Richard Dyer
Richard suggested that stereotypes legitimise inequality by marginalising certain individuals and social groups.
Medhurst (1995)
Medhurst suggests that stereotypes are a type of media shorthand which provide an easy point of contact, as they allow a producer of media texts to communicate quickly with an audience
They are also used for less significant characters or when introducing new characters.
If a character is becoming long term they will begin to challenge and audiences first impressions, which provides for more complex enigma narratives.
Levi-Strauss - Binary Opposition
Strauss believed that the way we understand words is not so much to do with the meaning they directly contain but by understanding its opposite.
Binary opposites are usually the basis of our understanding of a story, they are used in films to help with plot lines and to easily establish to an audience which 'side' we should be supporting.
E.G : Good vs Evil
Black vs White
Protagonist vs Antagonist
Young vs Old
Stereotypes in Romantic Comedies
In Romantic Comedies the female character is usually showed as being weaker then the male. A film which goes against this idea is 'The Proposal' as the female lead ( portrayed by Sandra Bullock ) is shown as being the stronger more independent character compared to the male lead ( Ryan Reynolds )
In this picture it is clear to see that Sandra Bullock is in control of the situation while Ryan Reynold cowering away from her.
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